S.O.C.Ks

Socks consistently rank as the number one item requested by homeless people.

According to a study of homeless shelters, the homeless overwhelmingly prefer men’s white crew socks over all other colors. As a signature program of SWIM, we distribute socks to homeless shelters and the homeless population at large, through our S.O.C.K.S. (Spreading Our Care through Kindnesses) program. Through S.O.C.Ks., we participate in Socktober, an annual event held nationally, to distribute socks to the homeless population at the advent of fall and winter. SWIM currently participates in these California counties—Lake, Los Angeles, Sacramento, with plans to expand the scope of counties covered in 2023. SWIM volunteers will knock on doors in their neighborhood to ask parents and households to provide socks to trick or treaters on Halloween for donation to the homeless population.